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Services

Evaluation
Strategy
Creative Services Production

Integrated Marketing and Advertising Campaigns

In today's economic climate, companies of all sizes are looking to maximize the value and ROI of their Marketing and Advertising dollars. While some have invested in traditional means, other have directed their efforts to strengthening their online presence. Still others have engaged in both, but many cases have done so with minimal continuity across media. The smart money is in fully integrated Marketing and Advertising campaigns.

Working with your existing campaigns, Fahrenheit674 will evaluate the different facets of your communications and execute a plan to harmonize and strengthen your presence across all relevant media. Our evaluations can weed out underperforming campaigns, bolster effective media, and deliver a strategy to engage in relevant unexplored spaces.

With Fahrenheit674's award-winning concepts and designs, your creative doesn't have to simply fall within brand. We can provide you with innovative and flexible new directions that can strengthen your message within an integrated framework. By utilizing intelligent and inventive campaigns across different media, you can accurately target your audiences, spend less to accomplish your desired return, and effectively cover a broader media scope.

Social Networking and Social Media

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For those of you who thought it was just a flavor of the month or are praying that it will simply go away, Social Media - for better or for worse - is here to stay. The ability to communicate to peers and others committed to similar interests seems to be too much for most of the world to resist.

As a business tool, many companies large and small have ventured blindly into this space. While Social Media has carved its place into our culture for the long haul, it may or may not be relevant for you as a business presence.

With our knowledge and experience in this space, Fahrenheit674 can examine your business needs and guide you through the potentials of Social Media. If an applicable business use exists, we can develop and execute your customized plan while monitoring effectiveness.

Social Media by definition is ever evolving. By staying on top of this evolution, we can help to determine whether it should be a part of an integrated campaign, an addition to your online presence, a stand-alone entity to increase awareness for your brand, or simply irrelevant to your growth.
© Copyright 2010. Fahrenheit674 Inc. All rights written and/or implied are reserved.

 

Who We Are

Fahrenheit674 is a gathering of top professionals from various agencies with a common purpose: to create exceptional, efficient, and effective campaigns that allow you to grow while we grow with you. There are a variety of situations where Fahrenheit674 might be a fit for you, but reading about our team is a good way to start.

Please feel free to read through our bios below, or better yet contact us and learn about us in person.

JASON HSU

: Principal/Executive Creative Director

With over 16 years of experience in the industry, Jason has managed and directed several major accounts as an in-house resource and for Agencies such as DDB Needham, Hill & Knowlton, Williams-Labadie, Whittman-Hart, First Chicago NBD, and the Hodes Group. The list of clients range from major household names such as McDonalds, Budweiser, and Betty Crocker to smaller local shops such as Powderface Beignets and The Marquee Martini Bar. The industries covered include Food and Beverage, Healthcare and Pharma, Finance, and Education.

Jason began his career as an Art Director for the Hodes Group in 1994 with a focus on traditional media. During his tenure there, he experienced the explosion of the internet and integrated the online component into his skill set. Over the course of the last 16 years, he's created a strong balance of traditional and new media in his projects and with his client work while keeping up with the latest and greatest. Jason firmly believes that the best campaigns have a cohesion of both the offline and online spaces and strengthen each other based on how they play together. This deep-rooted understanding of both media make him a valuable asset in concepting and delivering highly effective campaigns.

Jason graduated from the University of Illinois, Champaign-Urbana in 1994 with a Bachelors of Science in Psychology. He also works as Adjunct Faculty on occasion for Robert Morris University teaching design and interactive classes.

TIMO ORE

: Creative Director

Timo is the newest member to the team. Prior to joining the F674 crew, he worked on clients such as Motorola, Red Roof Inn, Ford Motor Company, and the Chicago 2016 Olympic Bid. His strengths lie in his problem solving abilities, and as such, this quality has made him a formidable web designer/programmer. In spite of his expansive knowledge of interactive space, his passion still lies in print.

CINDY LEE

: Lead Application Developer / Web Designer

Cindy Lee is an experienced web developer with a passion for simple and elegant design. She believes that applications and websites should not only look beautiful, but present messages in a way that is straightforward.

Cindy graduated form UC Santa Cruz with a degree in Bioinformatics. Coming from a science and technology background, she has experience building tools to help with scientific curation and genetic analysis. There, she gained an appreciation for the importance of building easy to use interfaces for very complex tools.

In her spare time, she is dedicated to helping small companies and startups with developing their web presence. She understands that Internet trends change a lot, and understands the importance of staying on top of current website design trends and new technologies for development. She enjoys with working with the most cutting edge technology and strives in being able to provide the greatest advantage possible for her clients.

She is well versed in many languages including but not limited to: Adobe Flex, PHP, Perl/CGI, Java/J2EE, J2EE, Javascript, AJAX, HTML and Adobe Flex. She is currently living in the Bay Area, home of web startups and the San Jose Sharks.

TRENT SHERRELL

: Senior Information Architect / Senior Social Media Strategist

Trent is an expert in human-centered IA/UX [Information Architecture/User Experience] Design and Social Media Strategy. Possessing a formidable, award-winning background in graphic and information design, marketing, teaching, as well as video and photography production, Trent employs a multi-disciplined approach to best organize and deliver content that maintains a keen focus on the final objective: the removal of barriers that separate communicator and target audience from optimal proximity and the ability to form one-to-one, trustworthy relationships.

A film aficionado, Trent currently pursues additional, formal education in film studies with an emphasis on screenwriting. At first impression, one might presume these two pursuits as completely disparate. A personal passion, Trent researches and writes about methods that enable web communicators to leverage classical, Greek storytelling structure, techniques, and character (archetypical) development in order to develop and deliver online content at a successful level higher than present-day standards. His forthcoming blog, located at www.ia-ux.com, will document these theories. Trent's activities on the social web can be found listed at: XeeSM.com/tSherrell.

In the physical world, Trent makes his home in the Chicago area with wife and Violinist, Dr. Gretchen Madson-Sherrell, their three kids, and one dachshund - half a dog tall, two dogs long. He can also be found as a member of several professional organizations including: the IAI [Information Architecture Institute], IxDA [Interaction Design Association], AIGA [American Institute of Graphic Artists / Chicago Chapter] and IFP [Independent Film Project / Chicago Chapter].

MISTY LUCAS

: Senior Project Manager / Senior Design Associate

Misty originally hails from the Big Apple, where she has spent the last five years, paving her way and being captivated by the bright lights of New York. Prior to moving, Misty worked as a Project Manager/ Designer at a premiere PR agency. In this role, Misty was often the face of the creative team; interacting with all levels of the executive teams to ensure that a client's call for help was always thoroughly addressed.

Misty has always had a passion for design, color and texture. She has recently been taken by the art of the letterpress and continues to find inspiration in her love for travel. Misty's bag is always packed with her eyes wide-open for adventure and imagination on overdrive. Her aim is to "enliven design by finding inspiration in the most unexpected places." It is Misty's imagination, creativity, and attention to detail which are the perfect combination to assist you with your design needs.

KRISTIN C. CALLAHAN

: Senior Motion Graphics Developer

Ever since Kristin was a little girl, art and animation have been her passion. From the moment she learned how a ballroom crane shot was made in Disney's Beauty and the Beast she wanted to be a 3D animator. Kristin has always been intrigued by the ability to create and manipulate entire virtual worlds. As years have gone by, the technology used to create such worlds has advanced allowing for its integration into other mediums and the creation of more spectacular works of art.

Kristin prides herself as an artist who creates using virtual time, space and matter. She started my artistic journey at Northern Illinois University where Kristin learned how to act, think and create as one. From there she attended Rochester Institute of Technology were she learned to become a storyteller and master the technology used to create 3D graphics. Kristin created short films and experimented with design. On graduating, she was hired as an animator for a small company that created content for auto-stereoscopic screens (3D without having to wear glass). Working there she was able to create short 3D commercials as well as interactive 3D environments.

Simultaneous to working as an animator Kristin also teaches animation and design at a local college. Passing on her knowledge and experiences has been one of the most fulfilling experience of her life.

 

Our Philosophy

Our ideas and philosophies on how we approach creative projects are what set Fahrenheit674 apart.

We understand that in these economic times, the agencies that can adapt their accessibility to meet with today's climate will be awarded the opportunities that challenge us to create our best works. We believe that with our diversely talented team, we are as agile as can be.

When initiating a project or going through the discovery phase with a new client, we make sure that we have a thorough understanding of all the parameters and guidelines through use of Creative Briefs. By minimizing the chances for error or miscommunications, we can effectively reduce cost for both ourselves and our clients.

From there, we believe that a strong and consistent flow of communication can help us to catch any inconsistencies early in the process - again saving both ourselves and our clients money.

Occasionally, our clients will forget that they've hired us for our expertise. While we always value client input, we will not hesitate to let you know if something suggested is not in line with the Creative Brief, other aspects of your campaign, or your overall brand. We understand that some egos may be bruised in the process, but ultimately, we know that if we share the common goal of exceptional and effective work, that the excellence will outweigh all of it. We firmly believe that its our creative integrity that makes us great at client service.

Please contact us. We'd love to share our philosophy with you.
 

Our Work

Like any organization, our body of work is a representation of our past, present, and future. Below is a glimpse of the best of where we've been, where we are, and where we're going. To see additional samples please contact us.





 

Why Fahrenheit674

674 degrees Fahrenheit is the boiling point of mercury. We chose mercury because of its interesting and reflective nature -- much like your marketing and advertising efforts should be: interesting and reflective of your brand. Our goal is to take what you have and bring it to a boil. To read more about our philosophy, click here.

You may be expecting paragraphs, perhaps novels of text trying to convince you what makes us a good fit for your business. Quite frankly, without knowing what exactly your business is, it would be a wasted effort.

With all of the large agencies and specialized boutiques looking to acquire your business dollars today, you may be asking yourself "self, why would I want to give my valuable business to Fahrenheit674?" In fact, if you weren't asking yourself that, we would be surprised.

The bottom line that is consistent for everyone regardless of industry is this: What if you could get all the expertise, quality, and service that you'd expect from a large firm, but with more efficiently and greater cost effectiveness?



Contact us.

 

Contact Us

To learn more about Fahrenheit674 and what we can do for you, or to drop us a note, you can contact us using the email form or the information below. If you choose to use the form below, we will be notified via email and this website will refresh to the home page when you click on the "submit" button.

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  Address:
Fahrenheit674 Inc.
6318 Arnold
Woodridge, IL 60517

Phone:
847.338.4877